Naro
Categories
Visual Identity
Client
Velar Co.
Project
Naro
Services
Branding Art & Design Direction Motion Web design
Year
2024
The project began with a search for clarity in how the brand could communicate across different mediums. We developed a system that merges visual identity, digital presence, and editorial sensibility into one coherent framework. Our approach focused on building consistency without losing flexibility, ensuring that the identity could adapt to print, digital platforms, and spatial applications. The foundation of the work was driven by research into the client’s values and aspirations, allowing the design language to carry not only aesthetic weight but also cultural relevance.
Working closely with the client, we refined a design language that is adaptable yet precise. Typography, color, and layout were developed to reflect both the practical and expressive qualities of the brand. Each element was tested across different formats to ensure consistency, from social platforms to editorial applications. The result is a system that communicates clearly while maintaining a distinct and recognizable character.
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